


Since 2007, What's Rockin' has been a premier independent fashion representation representing apparel, footwear, and accessories. Located in New Jersey, What's Rockin focuses on brand development, business strategies, and sales across the tri-state area & New England. We attend all regional shows from New York to New Hampshire. In New York City, there is an ever-present feeling to the city, a pulse given to it by its inhabitants. In the summer of 2008, Olafur Eliasson erected four waterfalls as part of a public art project. The waterfalls were created to arouse a personal response and bring people together in a shared experience. The pictures are a testament to that dichotomous moment in time. Our showroom hopes to do the same. Our collections hope to connect with the individual and connect individuals. When you see someone wearing something from the collections we work with, it will pull you from your domain and unite you with the stranger on the street. For a brief moment, you will partake in the indescribable connection that fashion creates. Like these waterfalls, it will make you stop and want to take a picture to preserve the beauty forever.

